Reader boards have been around for a long time because they are simple to use and inexpensive. ILM now offers a light box with changeable copy. They are a great interior solution for retail displays. Reader boards are an extremely powerful marking tool. It’s a great way to communicate to the customer and keep your message fresh and engaging. The changeable letters can be edited by almost anyone.
Reader boards are a perfect fit with our fast paced world. Attention spans have shortened and customer’s are in a hurry. If they can’t read and comprehend the message quickly they will move on. Make sure the size is easily visible for a quick glance. A recent article in the WSJ said people were shortening text messages down to a couple of words or a single emoticon. Edit your copy until only the meaning/message remains. Remember to have fun with your message. The next time you are designing a retail display consider incorporating a reader board. It’s unique and eye catching!
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